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World floor covering association


World Floor Covering Association

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Please sign in to access your profile and membership information. If you encounter any issues, feel free to contact Kay Wiley at kwiley@wfca.org or by phone at 706-271-6440. We greatly appreciate having you as a valued member of the WFCA.

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Seeking Excellence as Leaders (SEAL)

The next cohort starts August 26th! The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program is the first of its kind in our industry and represents our unwavering commitment to nurturing leadership excellence.

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Live Grow Events

Join our exclusive Grow With Us Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Come grow with us!

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Tuesday Tips

An Archive of Weekly Tips from Industry Experts

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WFCA on the Hill

Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Jeff King, the WFCA is committed to championing the causes and issues that are impo

World Floor Covering Association

WFCA University Benchmarkinc Training

The WFCA University is a dynamic program including primers, research, online training and seminars as well as regional training brought to you. Become a member today and take advantage of the exclusive opportunities available from the WFCA.
The Flooring Industry's source for education, strategy, and continuous growth. This online education platform amplifies your business starting with the key piece - your people. There are learning opportunities for sales associates, sales managers, accountants/controllers, merchandisers, operations managers, human resource, and owners. These modules are both live action and animated and provide testing and certifications. There are 40 modules in total and 2 subscription options.

Featured brands & MAnufacturers


The purpose of the World Floor Covering Association is to ensure the success and profitability of professional floor covering dealers and to protect their common interests. The WFCA is the floor covering industry’s largest advocacy organization representing specialty floor covering retailers, manufacturers and distributors around the globe. We provide our members and industry partners leadership and resources that will raise the level of professionalism, increase industry profitability, and enhance consumer satisfaction. As the voice of the flooring industry for almost 60 years, the World Floor Covering Association continually strives to ensure the profitability of our members by identifying and improving areas where our industry impacts the independent retailer. Our industry has gone through numerous changes and is continuing to evolve. The WFCA has worked tirelessly to address the key issues that affect our members, including developing new training, bringing CFI under our umbrella to tackle the impending installation crisis, embracing our advocacy efforts and expanding the role that technology plays in making our association and our members more successful. We know that

Base King, LLC/ EnviroSTIX has recently joined the World Floor Covering Association (WFCA). The WFCA is the floor covering industry’s largest advocacy organization representing specialty floor covering retailers, manufacturers and distributors around the globe.

Because of the WFCA Code of Conduct, we feel certain that we have committed to an association with the same high standards and commitment to customer service as our own.

“The World Floor Covering Association (WFCA) is an unbiased source of information on all types of flooring, including carpet, hardwood flooring, laminate flooring, ceramic tile, rugs, stone, cork, bamboo, and vinyl flooring. The WFCA and its 3,000-members are dedicated to providing consumers the service and support needed to ensure a successful flooring purchase experience.”

WiFCA

Welcome to the Wisconsin Floor Covering Association

Thanks for visiting Wisconsin Floor Covering Association.

We are now enrolling members for 2025.  Autograph up today to receive the benefits for 2025!

WiFCA Golf Trip 2025 Information

Calling all flooring professionals! Are you ready to tee off with your colleagues and industry peers in a pretty Wisconsin setting? Look no further than Old Hickory Golf Club in Beaver Dam, WI. Established in 1920, this historic course offers a challenging yet enjoyable experience for golfers of all skill levels.

Event Details

More information, CLICK HERE

  • Date: Tuesday, June 10, 2025
  • Time: 9:30am Registration
  • Format: Shotgun Start, Scramble
  • Registration: Signup form HERE
  • Cost:
    • Golf & Dinner $150
    • Golf Only – $105
    • Dinner Only – $50

Our Purpose

  1. To promote, attain and nurture a high standard of ethics in the floor covering industry
  2. To boost relations among retailers, manufacturers, and distributors, through social, business, and educational programs
  3. To serve the communities of our state by supporting public service projects and foundations to the best of our ability
  4. Over the p world floor covering association