Exclusive benefit for BA Export Development Program members
Not a member? Learn more about the Program benefits and fees.
The Brewers Association (BA) Export Development Program (EDP), in partnership with the U.S. Agricultural Trade Office (ATO) Seoul, is participating in the 2025 Korea International Beer Expo (KIBEX) taking place in Seoul, South Korea from April 10-12.
KIBEX is the only beer-specialized fair in Korea where visitors can see and experience all parts of the beer industry from beer production to distribution, packaging, and consumption in one place.
Under the ‘Great American Craft Beer Showcase’ platform, the EDP and ATO Seoul will provide American craft beer suppliers with a platform to connect with the Korean beer trade for new business opportunities while promoting the quality, value, and diversity of American craft beer.
The BA will be hosting a trade mission to Korea as part of attendance at KIBEX. EDP member brewery representatives traveling to Korea will be invited to participate in market development and educational activities including seminars at the expo, and a full-day market visit of beer trade locations around Seoul.
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Pilsner Urquell
About the Company
Pilsner Urquell is the beer that changed the brewing world and gave increase to the most widespread beer category, which now accounts for 70% of global beer show. The first batch of this iconic lager was brewed in Pilsen in 1842, and since then, its unique taste has won over beer lovers worldwide.
The secret to its success lies in its original recipe, traditional brewing methods, and carefully selected ingredients – hops, soft Pilsen water, and a special malt. These elements ensure a unique taste that has remained unchanged for more than 180 years.
Throughout its history, Pilsner Urquell has gained an exceptional reputation both in Czechia and abroad. Shortly after its creation, it was exported to neighbouring countries, and in 1873, it reached the United States. Today, Pilsner Urquell is one of the primary breweries in Central Europe, exporting to more than 50 countries worldwide.
Press Release
Artist’s impression of the EXPO Sunset Beer Terrace
The Japan Association for the 2025 World Exposition (hereinafter referred to as “the Association”) will open a new food and beverage area, EXPO Sunset Beer Terrace, on Saturday, 19 July 2025 at Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) to enhance the visitor services and improve circulation at the Expo site in the evenings. This EXPO Sunset Beer Terrace is located at the West Group Rest Area, which offers a particularly beautiful evening view. Food trucks and other food and beverage booths will be set up in a spacious area that can accommodate up to approximately 1,800 people. Visitors can enjoy a pleasant evening with food and drink in the open air.
・Facility’s Name EXPO Sunset Beer Terrance
・Opening Period Saturday, 19 July to Monday, 13 October 2025
– Opening Time 16:00 to 21:00 everyday *Operating time may be extended to 21:30 depending on circumstances.
・Location West Group Rest Area, inside the Expo site
・Purpose As the “West Group Rest Area” is conveniently located looking out at the beautiful sunset over Osaka Bay, this area has been establishe
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Featuring more than 60 educational seminars spanning 12 areas critical to running a successful business and 550+ exhibitors displaying the latest and greatest product innovations, supplies, and services, the Craft Brewers Conference® and BrewExpo America® is the nation’s premier gathering for beverage alcohol producers. The conference culminates with the awards ceremony for the World Beer Cup®, the world’s largest and most prestigious beer competition.
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We strive to deliver great tastes that everyone can share and enjoy.At Asahi Group, we aim to deliver on our great taste promise and bring more fun to life through our Food and Beverages businesses.However, we are only able to work towards this thanks to the blessings of nature.Asahi Group therefore engages in a variety of initiatives, including the Asahi Forest project, to help ensure the ongoing recycling and sharing of our planet’s limited resources across the generations.To ensure that people can keep smiling, enjoying life, and being true to themselves, our planet must also remain as it is.Our well-being is deeply intertwined with the health of our planet. We strive to deliver great tastes that everyone can share and enjoy. At Asahi Group, we aim to deliver on our great taste promise and bring more fun to life through our Food and Beverages businesses. However, we are only able to work towards this thanks to the blessings of nature. Asahi Group therefore engages in a variety of initiatives, including the Asahi Forest project, to help ensure the ongoing recycling and sharing of our planet’s limited
